NARPP Labs is the award winning communications arm of NARPP. Our focus is on re-designing the interface of financial and savings information in a way that maximizes, enhances, and humanizes the user experience.  

We believe that good interface design facilitates engagement and empowers people to make financial decisions that will support their long-term financial stability.

We envision new ways to communicate by incorporating behavioral finance, intuitive design, communications theory, and technology to provide simplified and empowering informational experiences.

We work with plan sponsors, advisors, and providers to transform traditional communications into powerful engagement tools that improve financial decision-making.

Proprietary Communication Systems

Intuitive Sustained Engagement or ISE™

ISE is a behaviorally effective communications and education system that has been tested and proven to improve employee financial decision-making and change behavior.

ISE can be applied in a variety of trust-dependent financial decisions including:

  • Increasing plan participation

  • Reducing opt-out rates in automatic enrollment

  • Increasing use of auto-escalation programs

  • Increasing deferral rates

  • Minimizing leakage

We work directly with plan sponsors, advisors and providers to implement the behaviorally effective principles of ISE into communications materials.

For more information on using ISE, email us.

Customized Communication Programs

We develop customized communications designed to create deeper engagement and improved outcomes. We work with Plan Sponsors, Advisors and Providers.

Selected Work:

  • Re-designing the communications package for a state 457 plan

  • Reducing leakage in a $5 billion DC plan

  • Explaining fees to state employees of a 457 plan

  • Re-engineering enrollment materials for a leading recordkeeper

  • Social media engagement campaign directed toward younger audiences


Developing effective communications strategies requires understanding the needs of the audience. Through our proprietary studies we identify ways to simplify and improve the process of saving for retirement.

We develop and execute the following proprietary studies and research tools:

  • Participant FELT Study™ Identifying the key drivers of savings behavior

  • Plan Sponsor Trust & Confidence Study™ A profile of plan sponsors needs and key drivers of loyalty

  • Defection Predictor Index™ (DPI) A loyalty assessment tool with over 90% effectiveness in predicting plan sponsors loyalty

Executive Team

Our team has extensive experience in the following areas: consumer decision-making, behavioral finance, retirement savings, investment products, strategy, creative, communications, and administration.

Professor Punam Keller of Dartmouth College

Associate Dean of Innovation and Growth; Charles Henry Jones Third Century Professor of Management at the Tuck School of Business at Dartmouth.

Warren Cormier, President of BRT, Co-Founder RAND Behavioral Finance Forum

Warren is regarded as an expert in the field of behavioral finance and retirement savings. He has more than twenty-five years of experience in financial services and consumer financial decision-making.

Laurie Rowley, President & Co-Founder NARPP

Laurie’s career is at the nexus of initiatives designed to increase financial literacy, improve financial decision-making and improve retirement savings outcomes for all Americans.